Anuga is launching a new trade show: Anuga Alternatives, exclusively focusing on showcasing opportunities in plant-based protein, insect protein, algae protein, mushroom-based protein and cell-cultivated meat segments. With over 1,400 companies worldwide, including at least 70 in Germany, that offer plant-based alternatives to animal-based products, the new trade show reflects the growing interest and increased variety within the industry. The commitment to alternative proteins ties in closely with the top theme of Anuga, ‘Sustainable Growth’.  

“Alternative proteins are not a short-lived trend, but indeed the future of food. A healthy and sustainable supply of proteins will become an essential component for the food requirements of an ever-increasing number of consumers. The market for alternative proteins is not only being pushed by the demand of the consumers but equally by trailblazing, technological innovations. The progress made in processing plant-based sources of protein and finding new sources of protein is of central importance here. At the coming edition of Anuga, especially within the scope of Anuga Alternatives, we will examine these developments in detail,” explained Jan Philipp Hartmann, Director of Anuga.

In light of the high interest in sustainable food solutions, Anuga will offer an extensive program comprising webinars, workshops and speaker events that focus on alternative proteins and will examine the latest research results and technological breakthroughs.

In addition to the technical and scientific discussion, Anuga Alternatives also focuses on the social aspects of food production, including themes like ethical procurement, the preservation of biodiversity and the socio-economic effects of changing over to plant-based diets. 

Anuga Out of Home

The new trade show Anuga Alternatives goes hand in hand with a relaunch of the Anuga Out of Home segment. The manufacturers will no longer be bundled under their own segment, but instead integrated into the trade shows that match their respective offers. Anuga will be held from October 4 to 8, 2025. Early-bird registration is available until September 30, 2024.

Photo: Anuga Bread and Bakery show. Credit: Koelnmesse