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Bakers + Baristas, Patisserie Valerie appoint CMO

Patisserie Valerie and its sister coffee and baking brand, Bakers + Baristas,  appointed Martin Burke as Group Chief Marketing Officer. In his role, Burke will oversee the marketing for Patisserie Valerie’s 29 stores and eCommerce platform as well as Bakers + Baristas’ 64 sites across the UK and Ireland.

He brings on board over 15 years of global marketing experience across hospitality and food service, FMCG and consumer products. 

James Fleming, Group CEO of Patisserie Valerie and Bakers + Baristas comments: “We are delighted to have Martin on board. His impressive marketing track record, expertise in eCommerce and passion for the industry means he is perfectly placed to drive the two brands forward and we look forward to seeing where this leads us.” 

Burke also comments on his appointment: “It’s an exciting time to be joining two well-loved nationwide bakery brands. I’m looking forward to seeing how we can move in new and exciting directions, not just with our c100 stores, but across our eCommerce channel to deliver innovative and delicious hand-crafted products to our customers nationwide.”

Patisserie Valerie was founded in 1926 and sells cakes, pastries, gateaux, afternoon teas, fresh artisan sandwiches, wraps, bagels and hot drinks. It delivers a selection of its cakes throughout the UK. Bakers + Baristas was founded in 1981 and has over 400 cakes and muffins in its portfolio.

Photo: Patisserie Valerie, Bakers + Baristas