Barilla Group announced it is set to acquire Back to Nature from B&G Foods, Inc, for an undisclosed amount. Back to Nature features a portfolio of plant-based, non-GMO products that include cookies, crackers, granola and nuts & trail mix. Founded in 1960, the brand is mainly distributed through US natural and specialty channels.
Barilla has been operating in the US since 1996. The acquisition is in line with its plan of building a multi-brand bakery platform on the market: “At Barilla, we aspire to build a long-term and significant presence in the U.S. baking industry and this operation reminds me of when we first started our journey with pasta over 25 years ago and we are now the market leader. The acquisition of Back to Nature is a key step for this exciting journey”, said Guido Barilla, Chairman of the Barilla Group. “We focus all our business activities and products on health and indulgence and hence Back to Nature was a natural choice. We are excited to see how our efforts will evolve in the future,” he added.
The Italy-based family company was founded 145 years ago and brings together a staff of 8,700 people worldwide.
Photo: Back to Nature social media