Barilla announced that Gianluca Di Tondo, former Chief Marketing Officer for the Group, will take on the CEO role as of April 2023. Claudio Colzani will be stepping down from this role after more than 10 years at the helm of the Barilla Group, to pursue other professional opportunities.
Gianluca Di Tondo has a background of over 25 years in the Food & Beverage industry, with positions in both sales and marketing. He joined Barilla as the Group’s Chief Marketing Officer in March 2020. His responsibilities included the definition of a new category strategy for pasta, which became the Barilla Al Bronzo line, as well as the launch of new logos for Barilla and Mulino Bianco. He is also behind the establishment of the Barilla Acceleration Team, a center of excellence for digital skills and advanced analytics in London.
Gianluca Di Tondo: “I’m incredibly happy, proud and grateful to the Board of Directors for this honor. I’m also conscious of the challenge in front of me having big shoes to fill coming after Claudio that in his 10 years at the helm of the company did an incredible job to bring Barilla where it is today. I can definitely see three main priorities at the top of my agenda: to strengthen our brands even further in Italy and make them even better ambassadors of the Italian way of enjoying food around the world; to continue to nurture our values and diversity, to further improve the sense of belonging among our people, and to attract new talent; for our consumers all over the world to acknowledge us as the most trusted food company.”
The Group also extended thanks to the outgoing CEO, acknowledging his contribution to the Group’s international growth and to advancing its sustainability.
Guido Barilla, Chairman of the Barilla Group, also commented: “In recent years, purchasing behaviors, working models and distribution channels have changed. We hope to be at the center of this change and to open our window on the world, so we can always respond to people’s needs in the best possible way. With his vision and experience, Gianluca Di Tondo will drive the company through the transformation process required to become even more competitive on the international scene.”