Living Bakery

At the iba under the trade fair slogan “Living Bakery”, Korte Einrichtungen again emphasizes the fact that experience baking must not be just an empty phrase. The concept must be inviting and must convey an atmosphere of well-being, while at the same time being convincingly practical with a clear focus on increasing sales revenues and saving personnel costs. The sales counter plays a central role in this. Since the product range changes along with the sales focuses, a flexible presentation is the be-all and end-all. Korte’s sales counter technology takes into account and simplifies changing product ranges. With support by experts from bsc Concepts, the Kürtener experts on the stand demonstrate the versatile possibilities of their Tavola counter: whether it’s for a presentation of snacks, as a stage for confectionery products, as a buffet counter for fast customer service, as a tapas bar or – again together with the Giovanni L. ice-cream professionals on the iba stand – as the basis for a businesslike ice cream concept. The lighting is just as important as the counter engineering. Korte Einrichtungen has already been working for years with the options for intelligent, product-specific merchandise lighting. In this respect, the company is showing various different options for a modern, attractive presentation of breads.