Numerous exhibitors will present their innovations in Munich. The editors submit a couple of novelties to give trade fair visitors an insight.
Exclusive coffee roaster
MEISTER KAFFEE, the exclusive coffee roaster, will give information about current market trends to experts visiting the iba and will present various different coffee concepts including the new “OUR COFFEE” concept. “Café da Lagoa” farm coffee and the traditional “MEISTER KAFFEE” brand will also be center stage. The individualizing trend has also been taken up with the “OUR COFFEE” drink-serving concept. This involves implementing coffee packaging and associated advertising materials based on individual wishes and with the baker’s name. Forming an additional focus is the “Café da Lagoa” farm coffee, grown in Brazil and originating from the Fazenda da Lagoa, founded in 1764 and twice certified (UTZ and Rainforest Alliance).
With their own coffee, bakery businesses can stand out from the competition
The article is part of an extended feature, which was originally published in [BBI 5 – 2018]. Read the full article in the magazine: