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bbi-2022-04-Consumer consciousness around food waste has more than doubled

Today, 72% of consumers are aware of their food wastage; by comparison, this ratio was 33% in 2020, according to a report published by the Capgemini Research Institute.

Consumer consciousness regarding food waste grew to 72% in the past two years. It is one of the population’s main concerns, together with rising food prices, supply chain challenges and the pandemic, with an impact on their behavior. For the report, titled “Reflect. Rethink. Reconsider. Why food waste is everybody’s problem”, the institute surveyed 10,000 consumers and executives from 1,000 large organizations in food manufacturing and retail.