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bbi-2022-06-Wanted: added fibers (Puratos excerpt)

As health-conscious consumers pay close attention to the nutrition factsheets and make educated purchasing choices, products with added fibers are popular choices in the bakery aisle.

How can bakers leverage this increased interest in health-boosting foods by helping consumers see bread in a new light, beyond an everyday staple? Puratos anticipates that the nutrient on track to drive this transition is fiber. “Showing bread as a source of valuable nutrients and enabling access to the health benefits of those nutrients could be the panacea for consumer demands and inspirational NPD,” says Raluca Florea, Gut Health Leader, Health & Well-being, Puratos.

The article is part of an extended feature, which was originally published in [BBI 6 – 2022]. Read the full article in the magazine: