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bbi-2024-03-The right breakfast to start the day

By Kate Kehoe, Marketing Executive at FMCG Gurus

As consumers redefine breakfast to suit their changing daily agendas, opportunities arise for brands to meet them, for this eating occasion in all its forms.

Morning is the time of day in which many consumers tend to be more health-orientated. FMCG Gurus’ consumer insights suggest that at this time of day, factors including indulgence and escapism are less likely to impact consumption habits. For instance, 74% of global consumers describe their eating and drinking habits as healthy during the early morning. This could be because consumers deem breakfast as integral to following a healthy lifestyle. As a result, consumers tend to be more attentive to the nutritional value of breakfast foods and drinks.