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Domino’s and Microsoft partner for generative AI ordering solution
Dominos Microsoft

Domino’s Pizza and Microsoft are working on the next generation of pizza ordering and store operations with generative AI technology and cloud computing power. The Microsoft Cloud and Azure OpenAI Service are used to improve the ordering process through personalization and simplification. Domino’s expects to begin piloting generative AI-powered solutions to stores and customers within the next six months.

With Microsoft as its primary cloud provider, Domino’s has already been experimenting with data and AI capabilities for its store operations. “Work on modernizing Domino’s store systems has evolved into the early stages of developing a generative AI assistant powered by Azure OpenAI Service intended to help store managers save time on daily tasks such as inventory management, ingredient ordering and staff scheduling. With plans to streamline pizza preparation and quality control with more predictive tools, this generative AI assistant will be designed with the goal of freeing store managers to dedicate more time to team member experience and customer service,” Domino’s announces.

Leveraging Azure OpenAI for the customer experience is also an important element of the collaboration. “We are thrilled to co-innovate with Microsoft using Azure AI technology to advance the future of pizza ordering and store technology powered by secure, connected data and simplified processes,” said Kelly Garcia, Domino’s executive vice president – chief technology officer. “Our collaboration over the next five years will help us serve millions of customers with consistent and engaging ordering experiences, while supporting our corporate stores, franchisees, and their respective team members with tools to make store operations more efficient and reliable.”

Domino’s has big plans to continue using Microsoft’s AI capabilities, backed by Azure. As part of this alliance, the two companies will establish an Innovation Lab, pairing both their leaders with engineers to accelerate the time to market for smart store and ordering innovations. Consumer protection and privacy will also be ensured.

“As consumer preferences rapidly evolve, generative AI has emerged as a game changer for meeting new demands and transforming the customer experience. Through our strategic partnership, Domino’s continues to be a customer-first leader in the quick service restaurant industry,” said Shelley Bransten, Microsoft corporate vice president, global retail, consumer goods and gaming industries. “There is no better or more integrated platform than the Microsoft Cloud for delivering an AI-enhanced and connected experience that will drive loyalty and engagement for millions of customers, franchisees, and employees.”

Founded in 1960, Domino’s Pizza has more than 20,000 restaurants in over 90 markets. It had global retail sales of over USD 17.5 billion in 2022, with over USD 8.7 billion in the U.S. and nearly USD 8.8 billion internationally.

Photo: Domino’s Pizza, Inc.