Dove Chocolate (Mars) launched a new product, inspired by molten lava cakes: Milk Chocolate Molten Lava Caramel Promises®. The new creations are filled with a molten lava-flavored caramel center, cloaked in milk chocolate. The product is added to the brand’s permanent portfolio with several varieties, Dove announced: Dark Chocolate & Almond, Dark Chocolate & Sea Salt Caramel, Dark Chocolate & Mint Swirl, and DOVE® Large PROMISES® Milk Chocolate & Caramel and Dark Chocolate & Peanut Butter. They are sold in a stand-up pouch.
“We hope to inspire moments of everyday happiness with our newest innovation, DOVE Milk Chocolate Molten Lava Caramel PROMISES,” said Martin Terwilliger, Senior Director, Mars. “We’re consistently looking for new ways to deliver new, exciting experiences to our fans through our flavor innovations, and this new dessert-inspired PROMISE is one that will surely be a fan favorite.”