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Dr. Oetker launches THE BIG DOUGHNATION campaign

Dr. Oetker launched THE BIG DOUGHNATION, a four-week campaign to benefit Food Banks Canada and those facing the challenge of food insecurity – and is encouraging Canadians to help reach a CAD 150,000 target. Until November 24, 50 cents from the purchase of every Dr. Oetker pizza (e.g., Giuseppe, Casa Di Mama, or Ristorante) and desserts (e.g., Shirriff Lemon Pie Filling) will support Food Banks Canada. In addition, consumers can take part in THE BIG DOUGHNATION by entering to win a CAD 2,500 donation benefiting a local food bank in their area. One selected food bank will be awarded per day for 20 days. Combined, through these initiatives, Dr. Oetker will provide CAD 150,000 to support communities in their fight against hunger.

“Food insecurity is a pervasive problem that affects far too many individuals and families across this country,” says Indresh Kohli, Executive Head of Marketing – Dr. Oetker. “As a local manufacturer, Dr. Oetker has a long history of supporting local communities across Canada. We are proud to help elevate the discussion about an important national issue and support the tremendous work of Food Banks Canada.”

“With food bank usage at an all-time high, we sincerely thank Dr. Oetker for establishing The Big Doughnation campaign and all those supporting it,” says Kirstin Beardsley, Chief Executive Officer of Food Banks Canada. “It is because of the generous support of individuals and companies like Dr. Oetker that food banks are able to stay stocked, ready, and strong and we can continue to work towards our vision of a Canada where no one goes hungry.”

Photo: Dr. Oetker