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Enlightened launches sugar-free, ready-to-bake cookies

Enlightened, a New York-based brand within Beyond Better Foods, launched a new range of sugar-free,
ready-to-bake cookies.
The low-carb dessert are made with zero grams of added sugar and just two grams of net carbs per item. A traditional ready-to-bake cookie can have up to 15g of added sugar per serving, by comparison.

The new collection of Ready-to-Bake Cookies is available in three flavors, Chocolate Chip, P.B. Chocolate Chunk and Double Chocolate, all packed with a key ingredient: chocolate chunks. Each keto-friendly flavor bakes in under 15 minutes. “There are few things better than a warm and gooey cookie straight out of the oven,” Enlightened founder and CEO Michael Shoretz said. “Until now, we’ve had to decide between having a cookie loaded with sugar or compromise taste and texture for a ‘healthier’ alternative. With these cookies, there is no compromise. They are soft and chewy, taste incredible and just happen to have no sugar added.”

Enlightened utilizes high-quality ingredients, including allulose, and Bay State Milling Company’s HealthSense, a high-fiber wheat flour, to achieve the texture, taste and nutrition in its cookies. This high-fiber flour, also featured in Enlightened’s Sugar-Free Cones, delivers up to 10 times the amount of dietary fiber of traditional wheat flour while maintaining the taste and performance of traditional refined wheat flour, according to the company.

“We’re thrilled to have the opportunity to collaborate with the team at Enlightened to help create cookies that are deliciously better-for-you with the inclusion of HealthSense high-fiber flour,” said Edward Fish, Vice President and General Manager of Varietal Solutions, Bay State Milling Company.

Enlightened’s Ready-to-Bake Cookies are packaged 12 to a box. They will be available in select grocery stores, such as Sprouts Farmers Market, Harris Teeter and Lowes Foods, this year.

A specialist in the frozen dessert category, Enlightened was one of the first low-sugar light ice creams on the market. The brand is widely distributed in US retailers, such as Sprouts Farmers Market, Whole Foods, Kroger, Shoprite, Publix, Walmart and Target. Enlightened produces frozen desserts, including its dairy-free and vegan line introduced in 2018 and the Keto Collection in 2019. Enlightened expanded into new categories in 2020 with collections of Fruit Infusions, keto-friendly Cheesecakes and snackable Dough Bites. Beyond Better Foods now includes Enlightened, Bada Bean Bada Boom and Cloud10.