Europe’s bakery market is estimated to grow by USD 41.49 million from 2021 to 2026 at a CAGR of 3.28%, according to Technavio. The rising prominence of in-store bakeries in supermarkets notably drives this growth, the researchers find. However, factors such as the impact of the Russia-Ukraine conflict may impede further growth.

The emergence of hybrid bakery products is one of the key trends that is expected to have a positive impact on the European industry in the forecast period. Consumers in most of the developed markets, such as the UK, Germany, France, and others have shown interest in hybrid products. For instance, Pladis Global, a UK-based confectionery and snack foods company, launched the first-to-market fusion of its bestselling McVitie Jaffa cakes with a doughnut.

The key market players analyzed in the report include: AGROFERT AS, Alpha Baking Co. Inc, Associated British Foods plc, Bakers Delight Holdings Ltd., Britannia Industries Ltd., Dr. Schar AG Spa, European Gourmet Bakery, Finsbury Food Group Plc, Flowers Foods Inc., General Mills Inc., Grupo Bimbo SAB de CV, Harry Brot GmbH, Jubilant Bhartia Group, Lantmannen Unibake International, Mondelez International Inc., Premier Foods Plc, Ulker Biskuvi Sanayi AS and Warburtons Ltd.

Photo: Pexels (10202995)