The family-run bakery headquartered in the UK is investing GBP 150 million to expand its range of brads, as it celebrates 40 years in business. The company led by brothers William and Charles Eid, third-generation owners, recently completed a GBP 100 m investment project in its bakeries. Signature Flatbreads will create more than 500 jobs over the next few years with these investments.

The company currently employs more than 2,000 people supplying to customers in the retail, QSR and foodservice channels in over 70 countries from its bakeries in the UK and in India. It was founded by Dr. Samir Eid in 1984, specializing in world breads. Under its Deli Kitchen brand, it offers a range of breads including Italian-inspired Sliced Focaccia, Greek Flatbreads, Brioche Style Wraps and Persian Flatbreads. It had a turnover of over GBP 200 m last year.

William Eid, Joint CEO of Signature Flatbreads, said: “In 1984, my late father founded our bakery with a mission to introduce a variety of breads from around the world to the UK market and beyond.  We are so pleased to offer such a fabulous variety of breads today; breads that are so versatile in the creation of quick and wonderful meals for our consumers.  Our investments are intended to keep our offering relevant, as we continue to champion innovation and to support our customers in their own growth plans.”

Charles Eid, Joint CEO of Signature Flatbreads, said: “Our small family bakery has grown into a market leader, baking over 2 billion breads each year, as we proudly celebrate our 40th year. We now export to more than 70 countries from our bakeries, but family values and teamwork remain at the heart of everything we do.”

Photo: Signature Flatbreads social media