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GoodMills takes over Müller’s Mühle sales, application
Flour chickpeas in bowl on board top

The sales and application activities of Müller’s Mühle Business Solution will be run by GoodMills Innovation in Hamburg, From October 1, 2022. Although both companies are already under the same corporate umbrella, the merger and implementation of the B2B sales division ‘Plant-Based Proteins’ means existing synergies can be exploited, along with the pooling of expertise in European sales, application technology and product development.

The aim of the merger is to further develop the ‘Plant-Based Proteins’ business and establish the product range in the European market as functional ingredients for plant-based alternatives, snacks and baked goods. Dr. Gregor Peter, Chairman & Managing Director GoodMills Innovation GmbH, commented: “We will further expand the segment for innovative legume flours in close cooperation with Müller’s Mühle. Both product lines also complement each other perfectly. Together with our application technology know-how, on-site refining techniques and understanding of the market, there is a lot of new potential going forward.”

After October 1, Müller’s Mühle, will focus on sourcing, raw material supply, manufacturing and quality management.

Photo: AdobeStock 139657179