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Grupo Bimbo appoints Rafael Pamias as new CEO
Businessman handshake for teamwork of business merger and acquis

Grupo Bimbo appointed Rafael Pamias as CEO, starting from May 1, 2024. The bakery also created the Executive Chair position, which will be held by previous CEO, Daniel Servitje. The Executive Chair will focus on strategic decision-making. The CEO will report directly to the Executive Chair and will be responsible for running the company.

Rafael Pamias, who currently holds the COO and CSO positions, has more than 35 years of experience in business strategy and marketing in multinational companies such as Henkel and Danone. He has a degree and an MBA in business administration from ESADE in Barcelona and a master’s in international management by Thunderbird School of Global Management in Arizona.

With these changes, Bimbo is looking to improve its corporate governance and strategic supervision, according to an announcement. It aims to strengthen its structure and manage the growth and expansion it achieved over the past years.

Daniel Servitje commented: “Having just turned 65 years old and after 43 years of working full-time, I want to take a step forward and have made the decision to pass the CEO baton and become Executive Chair. On top of being the Chairman of the Board, I will continue highly involved in all aspects of the strategy and execution of the Company.

Serving our associates, customers, consumers, board members, shareholders and investors of this special company has been the privilege of my life. It has been thanks to all of you that we are eight times larger than we were in 1997 when I took over as CEO, having carried out 93 acquisitions in this period. We are the largest baking company in the world, with 227 bakeries, and more than 151 thousand associates in the 35 countries where we operate. Together, we have achieved unimaginable growth while delivering solid results in each of our key metrics.

I will focus on the growth strategy, competitiveness, and long-term view of Grupo Bimbo, while promoting the culture and focusing on talent development of generations to come. We will continue to double down on quality, innovation and research and development”, he added.

Rafael Pamias also shared a statement: “I’m honored to have been assigned this great responsibility. I deeply thank the trust placed in me by the Board, shareholders and, of course, by Daniel. You can be sure that I am deeply committed and that I will work to continue with the success and sustainable growth that Grupo Bimbo has achieved for nearly 80 years,” he said.

“Rafa is an excellent operator and a strategist with a global vision, since he joined, I have been impressed by his commitment and intelligence. His personal and professional trajectory has given him the experience of leading large organizations. He clearly sees our strengths, but also our opportunities, and what we must carry out to be a better Company for the world. He has managed to achieve good financial results in his teams, while also becoming a sustainable Company that leaves a mark, as we aspire in our Purpose. He has been the architect of our new Sustainability strategy”, said Daniel Servitje.


Photo: Adobe Stock