Krispy Kreme officially entered the Brazil market, the company announced. The first shop will be opened through a minority interest joint venture with Ipiranga’s AmPm in the busy Avenida Juscelino Kubitschek neighborhood in São Paulo, in late April. It is expected to generate approximately 100 jobs, with plans to create more positions as the brand expands in the country.

The partnership will utilize AmPm’s network of approximately 1,500 retail locations across all regions of the country.

“We are thrilled to bring Krispy Kreme’s iconic, fresh-made doughnuts to Brazil as part of our strategy to become a bigger and better Krispy Kreme. Our beloved doughnuts are renowned worldwide, and now Brazilians will be able to enjoy the signature high quality and delicious flavors that Krispy Kreme offers,” said Raphael Duvivier, President, International for Krispy Kreme. “Our partnership with AmPm is a key step in the expansion of our capital-light international franchise model, enabling us to bring fresh Krispy Kreme doughnuts to more markets and consumers around the world. By leveraging AmPm’s extensive convenience store chain to solidify our footprint in Brazil, we will scale more efficiently while staying focused on sustainable and profitable growth.”

Renato Stefanoni, President of AmPm, commented, “AmPm is constantly evolving, bringing in new products and partnerships that not only meet, but exceed consumer expectations. By offering Krispy Kreme products in our stores we’re further expanding our portfolio with a highly differentiated and premium-quality offering.”

Krispy Kreme has more than 30 international franchise partners around the world.

AmPm is the largest convenience store chain in Brazil, with approximately 1,500 locations across the country. Known for offering a complete convenience and food service experience, AmPm features over 30 private-label products, bakery solutions, beer caves, and grocery items.

Photo: Krispy Kreme