KIT KAT proposes a summer flavor with the launch of its latest limited-edition flavor the KIT KAT® Churro. The new flavor is a homage to the beloved dessert that reminisces summer around the world, pairing the churro taste with the familiar crunch of the bar. The KIT KAT® Churro features buttery churro-flavored creme with sugar mixed between the wafers. The new product will be on shelves throughout the US starting in June. KIT KAT® Churro will be available in standard, king, and snack sizes.

“We love seeing fans’ responses to our limited-edition KIT KAT® flavors – especially one as universally loved as churros,” said Alex Herzog, Associate KIT KAT® Brand Manager. “We hope that every bite of the buttery, churro flavor and familiar crispy crunch of our wafers unlocks memories of the delightful experience of enjoying freshly baked churros from the boardwalk stand, amusement park, or the local fair.”

The Churro bar joins a diverse list of previous limited-edition, seasonal, and permanent KIT KAT® flavors, which includes KIT KAT® Fruity Cereal, KIT KAT® Blueberry Muffin, KIT KAT® Birthday Cake, and KIT KAT® Lemon Crisp.

Hershey has nearly 20,000 employees around the world and more than 100 brand names, with annual revenues above USD 10.4 billion. Its brand portfolio includes Hershey’s, Reese’s, Kit Kat®, Jolly Rancher and Ice Breakers, and salty snacks such as SkinnyPop, Pirate’s Booty and Dot’s Homestyle Pretzels.

Photo: Kit Kat