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Matthews Cotswold Flour Launches ‘Bake for Ukraine’ Campaign

Matthews Cotswold Flour is running a two-month-long project called ‘Bake For Ukraine’, offering its award-winning flours at half price as part of the charitable campaign to raise funds for the war-torn country. The flour is available at half price for bakeries that donate the value of the products manufactured with it to the British Red Cross. The event runs until the end of April.

“The reason we decided on the 50% -off offer is that it is scalable for any home or any baker, no matter what their size and skill-set. Our initial target is GBP 5,000 – and on top of that, we’ve sent two tonnes of flour to Ukraine,” says Managing Director Bertie Matthews. He added that the campaign was not intended to be self-promoting for the company’s flour mill and it was driven by their desire to help the people of Ukraine. “It’s easy to download our Bake for Ukraine logo and design a fundraising poster for your bake sale and spread the word on social media reposting your own and our posts on Instagram, Facebook or Twitter.”

Matthews Cotswold Flour is a 200-years-old family business with a range of over 100 varieties of flour for both amateur and professional bakers. They offer premium Organic and Stoneground Wholegrain flour, using grain from local farmers and traditional milling techniques. Matthews Cotswold Flour also works with farmers to grow in a sustainable way that protects the soil and develops wildlife.

Its product range offers a wide selection of artisan flour including unique blends of ancient and heritage grains. Matthews maintains one of the strictest grain selection methods for their specialty flour.