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McDonald’s testing new chain format

McDonald’s is testing a new restaurant format, Cos Mc’s, a new small-format, beverage-led concept ‘inspired by nostalgia and powered by a menu of bold, refreshing beverages and tasty treats’. “CosMc’s seamlessly blends brand-new, otherworldly beverage creations with a small lineup of food, including a select few McDonald’s favorites – all designed to boost your mood into the stratosphere, if only for a few moments.”

As part of a limited test, the first CosMc’s location opens in Bolingbrook, Illinois, this month – with a handful of additional outposts planned in the coming months, McDonald’s says. The company will open 10 CosMc’s restaurants through the first half of next year. One will be near the company’s headquarters in Chicago and the rest will be in Texas. The company will study the results for at least a year before determining whether to expand, AP News reports.

McDonald’s also said it plans to open nearly 10,000 McDonald’s restaurants worldwide over the next four years, which would bring it to a total of 50,000 restaurants. About 1,000 of them would be in the US and 1,900 in international markets with company-operated and franchised restaurants including Canada, Germany, the United Kingdom and Australia. In addition, 7,000 stores in international markets are operated by licensees, more than half of which – in China.


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