McDonald’s USA introduces revised classic burgers, with improvements including a reformulated bun, which is now “softer, pillowy”. The QSR developed “small but tasty improvements” to the Big Mac sandwich, McDouble burger and the classic Cheeseburger, Double Cheeseburger and Hamburger.
The new burgers were introduced on markets including Australia, Canada and Belgium. Following the success of the launch, the changes are making their US debut this year. “We’ve already started rolling them out in several cities on the West Coast,* and customers will be able to taste the difference at all restaurants nationwide by 2024,” McDonald’s says.
In addition to softer buns, the burger lineup will also feature melted cheese, caramelized flavor coming from adding white onions to the patties while they’re still on the grill, and more sauce for Big Macs.
“We found that small changes, like tweaking our process to get hotter, meltier cheese and adjusting our grill settings for a better sear, added up to a big difference in making our burgers more flavorful than ever,” said Chef Chad Schafer, Senior Director of Culinary Innovation, McDonald’s USA.
*Markets currently serving the new burgers include Los Angeles, Seattle, Portland, San Francisco, Sacramento, Phoenix, Las Vegas, Salt Lake City, Denver, Boise, Tucson, and surrounding cities.