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Online sales to boost corn tortilla market

Corn tortilla chips are on track to hold a major proportion of the industry, and the market is expected to grow as a result of the increasing number of product launches in new varieties, according to a new study from ResearchAndMarkets, titled Global Corn Tortilla Market – Forecasts from 2022 to 2027. Furthermore, corn tortillas have a higher nutritional value and contain fewer carbohydrates as compared to wheat tortillas, making them a viable bread substitute. Corn tortillas come in a variety of shapes and sizes, including corn tortilla mix, frozen corn tortillas, pre-cooked corn tortillas, and corn tortilla chips. The market expansion is expected to be fuelled by the tortilla’s high nutritional characteristics. Corn tortillas are widely popular in North America and Europe, particularly in the United States, Italy, and Mexico.

Corn tortillas are quite popular among customers because of their nutritious characteristics. An uncooked corn tortilla is composed of 46% nixtamalized corn, 3% fat, 45% carbohydrates, and 6% protein for hydration. A raw corn tortilla has 218 calories per 100 grams and is high in phosphorus (45% of daily value) and magnesium (20% of daily value). It contains a modest amount of vitamin B6, manganese, niacin, and zinc (10-19% DV).

Market drivers for corn tortilla

Offline retail sales continue to dominate, which includes hypermarkets, supermarkets, and shopping malls. However, as a result of urbanization and a fast-paced lifestyle, young people are becoming progressively influenced by online shopping, which will fuel market expansion through online sales channels, the study shows.

Rising Internet penetration in emerging nations is expanding the range of online sales channels, which is again likely to increase demand for tortilla chips and other tortilla-based products in the upcoming years. For example, according to the World Bank, Individuals using the Internet as a percentage of the total population in Indonesia increased by more than 800% from 6.9% in 2009 to 39.9% in 2018. Furthermore, many businesses are establishing online sales channels in addition to offline sales, in the form of apps, which provide convenience to a large population with a busy lifestyle, as well as safe online payment methods and substantial discounts.

Their highly nutritive properties are driving this market: corn tortillas are high in magnesium and fiber. Tacos, tostadas, enchiladas, flautas, quesadillas, chilaquiles, and tortilla soup are just a few of the traditional Mexican foods made from corn tortillas. Warm corn tortillas are frequently served alongside a range of foods. To make crispy tortilla chips, corn tortillas are also deep-fried.

The report analyzes the main market players in this segment, which include Ole Mexican Foods, GRUMA, S.A.B. de C.V, PepsiCo Inc., Masienda, La Tortilla Factory, Azteca Food, Guerrero White Corn Tortilla, Catallia Mexican Foods, Aranda’s Tortilla Company, Inc., and Liven, S.A.

Photo: Rodnae Productions (Pexels)