Two new chicken sandwiches will be available in bakery-cafes throughout the U.S. starting March 30, Panera announced. The Chef’s Chicken Sandwiches will be sold in two versions: the ‘Signature Take’ and the ‘Spicy Take’, for prices starting at USD10.99. Panera’s chefs aimed to redefine the traditional chicken sandwich, beginning with the sandwich’s centerpiece, the chicken, which is seasoned with Panera’s signature spice blend. “With Panera’s new Chef’s Chicken Sandwiches, we’re launching an exciting new platform, that will delight our guests,” said Eduardo Luz, Chief Brand & Concept Officer, Panera Bread. “This is for a guest looking for a delicious, chef-crafted, gourmet-level sandwich, freshly prepared and made with clean ingredients.”
“Our chefs and bakers know how to combine flavors to create elevated culinary classics – The Familiar, Made Fantastic™. We’ve brought that expertise to this new category many times over,” said Claes Petersson, Head Chef and Chief Food Innovation Officer, Panera Bread.
Panera designed a new tear-away box, a simple, recyclable box that helps protect the brioche roll. The packaging is meant to add to the culinary experience for Panera guests on the go.
Panera Chef’s Chicken Sandwiches will be available at Panera bakery-cafes and on the Panera app starting March 30.
As of December 28, 2021, there were 2,118 bakery-cafes in 48 states and in Ontario, Canada, operating under the Panera Bread® or Saint Louis Bread Co.® names.