Panera Bread launched three new sandwiches in its Toasted Baguettes range, available at Panera bakery cafes throughout the US starting January 12. MyPanera members will receive early access to the Toasted Baguettes from now through January 11. This is the first time Panera has created a sandwich using its signature French baguette. The launch of Toasted Baguettes builds on Panera’s top-selling sandwich category. “Following last year’s extremely successful launch of Chef’s Chicken Sandwich, the launch of Toasted Baguettes is the next phase of our sandwich strategy,” said Eduardo Luz, Chief Brand & Concept Officer, Panera Bread. “Our Toasted Baguettes take inspiration from the best cafes in Europe, with fresh and clean ingredients that define Panera’s food with a heavy emphasis on both abundance and value for our guests.”
The three hand-crafted Toasted Baguette options are:
- Green Goddess Caprese – with Peppadew™ peppers, fresh mozzarella, grated parmesan, basil, arugula, green goddess dressing, garlic aioli and salt & pepper
- Pepperoni Mozzarella – made with pepperoni, fresh mozzarella, fontina/mozzarella blend and sauce
- Smoky Buffalo Chicken – containing smoked chicken, American cheese, fresh red onions and Buffalo sauce
The sandwiches start at USD 9.99 (plus tax).
“At Panera, our chefs and bakers know that our iconic Panera baguette is beloved by our guests as a side to our many soups, salads and entrees – so, what better way to deliver a new innovation than by using it for a sandwich filled with bold and fresh flavors?” said Claes Petersson, Head Chef and Chief Food Innovation Officer, Panera Bread. “Toasting our baguette sandwiches gives the perfect blend of crunchy crust with a pillowy-soft center that makes it easy to take the perfect bite, and we’re excited to offer our guests three delicious flavors to enjoy.”
To celebrate the launch, Panera will give away free Toasted Baguette sandwiches in some of the coldest US cities from January 17 to January 22 (if temperatures drop to 32 degrees F or lower in New York City, Boston, Denver, Washington DC or Chicago).