Puratos bought the French start-up Rapidle, a provider of personalized e-commerce solutions, following the acquisition of Bakeronline four years ago – a Belgian digital transformation start-up.

The objective is to merge the two start-ups, Bakeronline and Rapidle, to meet the growing demand from local shops in terms of digitization and visibility to increase their turnover, and also develop the French market for Bakeronline, Puratos detailed. The common development objective of Rapidle, Bakeronline and Puratos is to increase the number of artisans in France with a personalized webshop from 750 to 5,000 in the next 3 years.

“The merger of Bakeronline with Rapidle reinforces the Puratos Group’s promise to encourage and support bakery, patisserie and chocolate professionals in their digital transformation. We want to be the technological partner of their choice in our industry thanks to innovative, effective and simple solutions,” says Sophie Blum, Chief Marketing & Channels Officer of Puratos.

Rapidle, a French company founded in 2015 by Steeve Broutin and Yann Browaeys has become the French market leader in FOOD&COLLECT solutions. Like Bakeronline, Rapidle supports local artisans in their digitalization by providing them with personalized e-commerce solutions.

“France has many dynamic artisans. Through the combined efforts of Rapidle, Bakeronline and Puratos, we will enable them to focus on product creation and innovation while growing their business. We want to be vectors of innovation,” analyzes Maxim Sergeant, founder and CEO of Bakeronline.

“As a shareholder and co-founder of Rapidle, I am very pleased with this acquisition by Puratos, which will allow Rapidle to continue to develop and innovate for the benefit of current and future customers”, says Steeve Broutin. , co-founder of Rapidle.

The digitization of local shops has become a major challenge for the development of artisans. The global pandemic has made artisans aware of the importance of digitalization.

“Over the past two decades, online presence has become a strategic pillar for many companies in multiple sectors to maintain and grow their business. It is from this need that Bakeronline was born, almost 10 years ago now. Bakeronline thus allows local businesses to easily create their personalized online store, website and mobile application so that they can deliver their products to a greater number of customers in the most convenient and simple way.”, explains Maxim Sergeant, founder and CEO of Bakeronline.

Photo: Antonio Batinić (Pexels)