American brand Reborn Coffee signed a Memorandum of Understanding (MOU) to acquire Bbang Ssaem Bakery, one of Korea’s popular bakery brands. This MOU is backed by significant outside investment aimed at expanding Reborn Coffee’s capabilities and market reach. Bbang Ssaem Bakery is known for its traditional baking techniques and innovation.

Reborn Korea will begin distributing Reborn’s proprietary roasted coffee to all the Bbang Ssaem locations in Korea.

Reborn Coffee is set to integrate Bbang Ssaem Bakery’s extensive retail operations in South Korea and the US. The bakery’s proprietary dough technology ensures easy baking and will be instrumental in supporting Reborn Coffee’s future franchise expansions into other states across the US.

Established in 2019, Bbang Ssaem Bakery has a loyal customer base and numerous accolades. With 31 locations throughout South Korea, the bakery offers an extensive range of pastries, breads, and cakes made with premium ingredients, reflecting the culinary heritage of Korea.

“We are thrilled to sign this MOU with Bbang Ssaem Bakery,” said Jay Kim, CEO of Reborn Coffee. “This agreement marks a significant milestone in our growth strategy, allowing us to offer our customers a broader range of high-quality products.”

Photos: Bbang Ssaem Bakery social media