Simple Mills introduced its Nut Butter Stuffed Sandwich Cookies in July. The range has an improved formulation, with nut flour and nut butter, and is available in two flavors: Creamy Peanut Butter and Cocoa Cashew Crème.
“Like all Simple Mills products, Sandwich Cookies are made with purposeful ingredients you – and your body – can recognize, such as nutrient-dense cashew flour, cashew butter, organic coconut sugar, and organic buckwheat flour,” the company described the recipes. Creamy Peanut Butter features crispy cookies made with cashew and peanut flour that are stuffed with roasted peanut butter. Cocoa Cashew Crème is the brand’s take on the classic chocolate and vanilla sandwich cookie, with cocoa and cashew butter.
Simple Mills also sourced its ingredients with care for the environment, and in line with its commitment for regenerative agriculture: “The food we eat has an undeniable impact on not just our bodies, but also the planet,” said Katlin Smith, founder & CEO of Simple Mills. “We have the ability, and responsibility as a food brand, to create a better world for the future. Since our inception, we’ve focused on personal wellness by reinventing classic packaged foods with purposeful ingredients. In 2021, we evolved our product design framework to include planetary health as an equally critical commitment and piloted a new approach that connects regenerative agriculture to our innovation pipeline. We’re committed to being a positive force on every part of the ecosystem and are thrilled to introduce our new Nut Butter Stuffed Sandwich Cookies as our latest commitment to personal and planetary health.”
Simple Mills is working with suppliers, farmers, and partners in Java, Indonesia to advance regenerative agroforestry in organic coconut systems. The brand launched a 3-year project focused on empowering farmers and strengthening ecosystems.
The new cookie ranges is selling throughout the US at Whole Foods Market, Sprouts, Amazon and the company’s website, for a recommended price of USD 6.99.
Simple Mills was founded in 2012; its portfolio includes better-for-you crackers, cookies, snack bars and baking mixes made with clean, nutrient-dense ingredients.
Photo: Simple Mills