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Swop 2023 goes green

Shanghai World of Packaging (swop) is set to take place there with approximately 700 exhibitors and 25,000 visitors, as China eases strict COVID-19 restrictions.

Swop 2023 will focus on the topics of circular economy, conservation of resources, digital technologies and product safety as well as fast-moving consumer goods. For the first time, the ‘Green Power Immersive Interactive Exhibitor Area’ will be staged, a platform for companies to present their sustainable packaging solutions for the circular economy.

Progressing digitalization is of equal concern to the packaging industry and will also be a key topic at swop. For example, the trade fair will host a special area for intelligent production systems for packaging and materials. In addition, innovative packaging solutions to help prevent food waste and ensure product safety will also be highlighted.

A total exhibition area of about 62,000 sqm is planned for the trade fair held from November 22 to 24 at the Shanghai New International Expo Center. Together with Adsale Exhibition Services, Messe Düsseldorf Shanghai is hosting swop under the interpack alliance umbrella brand. Just like interpack, this trade fair addresses all core target groups including food, beverages, confectionery and baked goods, pharmaceuticals, cosmetics, non-foods and industrial goods. It covers the entire supply chain of the packaging industry. Its scope ranges from the production and processing of packaging materials to primary and secondary packaging as well as packaging printing.

According to VDMA (the German Mechanical Engineering Industry Association), 34% of global packaged food consumption comes from Asia. A further 20% growth in demand is expected, culminating in 337 million tons in 2026. Within the region, China is the largest market for packaged foods, with a share of almost 50%. The largest product category is dairy, followed by rice, pasta, cooking oils and baked goods. The increasing demand is expected to lead to more investments in machines. In 2021, food processing and packaging machines worth almost EUR 7.9 billion were imported to Asia.

Photo: Messe Dusseldorf