The Competition Appeal Tribunal in the UK fully dismissed a legal challenge by Cérélia and upheld the Competition and Markets Authority’s (CMA) decision to block Cérélia’s acquisition of Jus-Rol. The Tribunal dismissed all four grounds of Cérélia’s contest on the CMA’s decision. It confirmed that the CMA had gathered and carefully weighed a great deal of information and evidence for its assessment, and had not made any error of fact or law.
French pastry-mix maker Cérélia will have to divest the Jus-Rol business, which it acquired from General Mills, as the Competition and Markets Authority (CMA) said that the merger hinders the competition among the UK’s retailers and, potentially, the end-consumers who might experience increased prices.