Snacking is a key theme at suedback this year, regarded as an opportunity for bakeries to create differentiating products. There is a growing demand for quick, premium snacking options, which can also boost baker revenues.
Bakery products are popular among consumers for snacking, with 63% of global consumers turning to biscuits and cookies as their preferred type of snack. This is due to biscuits and cookies often being associated with more real, authentic and nutritional ingredients, which in some cases, can contribute to an overall healthy diet.
Snacking is preferred over traditional eating occasions for third consecutive year, according to the consumer trends study published by Mondelēz International. The company issued its annual State of Snacking report on year-over-year insights.
