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Tate & Lyle expands distribution deal with Azelis

Tate & Lyle announced it partnered with Azelis to distribute its solutions into three new countries: Greece, Bulgaria and the Republic of North Macedonia, from early 2022. The new deal will make Azelis the distributor of Tate & Lyle’s broad portfolio of ingredients and solutions in 17 countries. Azelis is already the ingredient specialist’s biggest distribution partner in Europe, having worked together since 2003.
Alessandro Monda, Group principal manager at Azelis, said: “We are thrilled to further grow our relationship with Tate & Lyle across Greece, Bulgaria and North Macedonia. Their product range is a great complement to our existing portfolio and this extension shows the confidence that Tate & Lyle has in Azelis as a partner.”

Waldo van Malssen, Channel sales director, Europe at Tate & Lyle, added in a statement on the announcement: “We already have a strong relationship with Azelis and are pleased to be building on this with our new agreements, which will enhance our go-to-market capabilities and further develop our representation within these markets. We are confident it will help us enhance the relationships we already have with our customers, and enable us to continue delivering the bespoke solutions they require through our innovative plant-based ingredient solutions, including sweeteners, texturants and dietary fibers.”