Kolache Factory, a bakery-café franchise known for its Czech-inspired kolache pastry filled with savory and sweet fruits, meats, and cheeses, is launching three new croissant flavors in 2024. The company headquartered in Katy, Texas, introduced the first new arrival on January 1 – the Texas Apple, a buttery, flaky pastry filled with apple pie filling, gouda cheese, bacon, fresh jalapenos, and brown sugar, topped with chopped pecans.

“This croissant is like a charcuterie board in a flaky, buttery croissant. It just confuses your brain. But has such a stunning flavor profile you won’t be able to stop eating it,” said Dawn Nielsen, Chief Operating Officer.

The rollout of new croissant flavors also includes The Chicken Florentine in May, and The Korean Beef in September. The idea for new croissant flavors has been in the works for about four years, but the plans were postponed because of the pandemic. However, the three new flavors have been in R&D for most of 2023.

Kolache Factory’s new croissant fillings will be different from what is offered in a kolache. The croissant filling is doubled in size, with four ounces of filling in each pastry. Kolache Factory is projecting its croissant sales to double once all three new flavors are introduced.

“We will never waver in our dedication to providing the best variety of freshly made kolaches every day, but adding these exciting new croissant flavors will also attract a new customer base more drawn to the cafe experience. We believe the kolache and croissant experiences will complement each other,” said Nielsen.

About the Kolache Factory  

Kolache Factory was founded in 1982 in Houston, Texas, by John and Jerri Banks, who encouraged consumers to try the high-quality, fresh pastries filled with fruits, meat, and cheeses, and soon they were in high demand for business meetings, family breakfasts, on-the-go lunches, and afternoon snacks. Kolache Factory has been recognized as one of the Top 5 Drive-Thrus in America by Food Network, one of the fastest-growing companies in Houston, and one of the top 50 foodservice bakeries in the United States by Modern Baking magazine. 

Photo: Kolache Factory