Subway restaurants announced it is the first quick service restaurant brand to offer a one-net-carb bread option, as part of a new product test in partnership with food tech startup Hero Labs, Inc. The new Hero Bread™ sandwich rolls contain just one gram of net carbohydrates, 0 grams sugar, 12 grams of protein, 26 grams of fiber and 100 calories in a six-inch sub roll.  

Subway’s test of Hero Bread sandwich in select markets across the U.S. adds to the menu changes that began with the Eat Fresh Refresh™ in July. “Great bread is part of Subway’s DNA, and the addition of Hero Bread to our menu is not only the next evolution of that, but also helps more people enjoy their favorite sandwich at Subway,” said Carrie Walsh, Subway’s chief marketing officer. “We look forward to introducing Hero Bread, adding more locations around the country, and offering our guests even more choices.”

Subway is currently testing Hero Bread sandwich rolls for a limited time in Savannah, GA; Des Moines, IA; Colorado Springs, CO; and Boise, ID. Starting November 5, consumers outside of those cities can vote on where the Hero bread will be available next.

Hero Labs, Inc. is a San Francisco-based food tech startup that has raised over UDS30m in capital from partners that include Beyond Meat investors, GreatPoint Ventures, DNS Capital and Cleveland Avenue and Marc Benioff’s TIME Ventures, Future Positive and Electric Feel Ventures. 

Subway serves freshly made-to-order sandwiches, wraps, salads and bowls to guests across more than 100 countries in nearly 40,000 restaurants worldwide. Subway restaurants are owned and operated by Subway® franchisees – a network that includes more than 20,000 entrepreneurs and small business owners.