Baker & Baker introduced a Christmas doughnut in the UK, which aims to help boost sales over the festive season. Available from October, the new treat has a cocoa crème filling, cocoa icing and multi-colored seasonal themed sugar decoration. The Christmas-edition doughnut is egg-free, contains no artificial colors, flavors or preservatives and is suitable for vegetarians.

The thaw-and-serve Christmas doughnuts are a limited edition to Baker & Baker’s portfolio of sweet treats. The product should be consumed within two days when stored at ambient temperature. It is available to foodservice and bakery wholesalers.

“Christmas is a prime time for customers to maximize sales”, comments Helen Sinclair, UK marketing manager at Baker & Baker. “The festive doughnut, with its eye-catching toppings, taps into the consumer trend for products that visually correspond with a season, and will support our customers in driving sales during this crucial period.”

Photo: Baker & Baker