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Anuga 2023 early bird campaign, out of home focus
Eingang Nord

The application phase for Anuga’s 2023 edition is underway. The trade show is set to take place from October 7 to 11, 2023. Companies interested in exhibiting can reserve their stand area online and receive an early booking discount until September 30, 2022. 

The first new features have already been confirmed, Anuga organizers announced. For example, the former trade fair for the out-of-home market ‘Anuga Culinary Concepts’ is being expanded and will cover the entire spectrum of foodstuffs, beverages and innovative non-food offers for out-of-home consumption, under the new name ‘Anuga Out of Home’. The national and international bulk consumers from the out-of-home market such as caterers or large chains are the key trade visitors of Anuga. The changes in the out-of-home market brought about by the COVID pandemic are the reason for this change. This section has reinvented itself and has developed future-oriented concepts for delivery and to-go as well as technological innovations and solutions, the organizers point out. Anuga is picking up on this and in 2023 is expanding the trade show Anuga Out of Home to include the entire spectrum of the foodservice segment (e.g., hotels, restaurants and catering companies, communal catering, system catering, trade, food service, delivery and takeaway).

“With a stronger alignment towards new concepts and solutions for the out-of-home market, we are not only taking the developments of the market, but also the needs of our exhibitors and of our trade audience into account. As the leading global trade fair for food and beverages, Anuga is the ideal inspirational and innovation platform where restaurant owners and the entire out-of-home market can discover products and new taste experiences from all over the world. To ensure a holistic approach, we are rounding the offer of food and beverages off with non-food products and technical as well as digital solutions for HoReCa, communal catering, foodservice and food delivery,” explained Oliver Frese, Chief Operating Officer of Koelnmesse GmbH.

“The out-of-home market undergoes rapid change, is always characterized by new trends and is extremely dynamic,” said Guido Zöllick, President of the German Hotel & Restaurant Association (German DEHOGA Association) and industry sponsor of Anuga. “The new Anuga Out of Home show depicts this transition and with its completely revised forward-looking concept addresses all players, who operate in the diversified and high-growth out-of-home market – whether restaurant owners, food service companies, F&B partners, or suppliers of technical solutions. Beyond the classic foodservice trade, the focus also lies on players from rival trades such as bakeries, food retail outlets or delivery platforms. One thing unites them all: In order to master the challenges at hand, optimize processes and satisfy the more and more demanding customers and guests, innovative technologies, contemporary service concepts and culinary ideas are in higher demand than ever before. Here, Anuga 2023 is the display window, trendsetter and communication platform. We are convinced that the exhibitors and visitors will profit from the even larger spectrum of offers.”

Photo: Koelnmesse GmbH, Thomas Klerx