Bühler and Jordanian Al-Hazaa Investment Group opened the Red Sea Flour (Ayla Mill) in Aqaba, Jordan, on July 4. Products from the new mill will be supplied to customers in Jordan and other countries in the region. Ayla Mill is equipped with Bühler equipment, including the operating system Mercury MES, Diorit roller mills, and Norit purifiers. It will also be the first mill in Jordan to use the digital platform Bühler Insights, which provides data transparency and analytic tools to maintain optimal production efficiency.
The mill is owned and operated by Al-Hazaa Investment Group. It has a production capacity of 240 tons per day and a storage capacity of 3,000 tons.
“The city of Aqaba was chosen as a strategic location for the mill as it enables Al-Hazaa Investment Group to make a strong contribution to the region’s food security. As Jordan’s only seaport, the location of the mill at the port of Aqaba will facilitate the export of products to neighboring countries as well,” Bühler said in a statement.
“We are honored to be part of this new project with Al-Hazaa, supporting them in keeping the focus on innovation, efficiency, and quality,” said Marcel Scherrer, Head of Wheat & Rye Business Unit at Bühler Group. “Ayla Flour will play a key role in supplying superior quality flour to the south of Jordan and other countries, improving food security in the region.”
Jamal Al-Hazaa, Chairman of Al-Hazaa Investment Group, said: “We are pleased to witness the operation of the latest flour mill of Al-Hazaa Investment Group in Jordan. With its strategic location, Ayla Mill will enhance the Group’s role in serving the local market and enhancing food security in the region. Through our long partnership with Bühler that extends to more than 40 years, we have succeeded in establishing another essential project located on the Gulf of Aqaba, that will not only serve the Jordanian market but will also be a lighthouse for the entire region.”
Reviving Aqaba’s historical name, Al-Hazaa Investment Group chose “Ayla” as the trade name of the mill. The mill’s production is also being sold under the brand name “Ayla Flour.”