Wirral-based Baker & Baker opened an international office in Warsaw on August 15, Poland, which will serve as a hub for central and Eastern European markets. Seven new employees will work here initially, covering logistics, sales and marketing tasks, WirralGlobe reports, adding that the new office also includes a showroom with a small baking studio.

“The disruption caused by Covid-19 created a significant delay to the project, as we’ve had long-term aspirations to create a formal presence in Poland. We’re extremely pleased to get started,” WirralGlobe quotes Ryan Perera,  international sales director at Baker & Baker. He added: “Our new office provides us with a hub in Eastern Europe, ensures that we are closer to our customers on a day-to-day basis, and will allow us to take advantage of new customer and innovation opportunities.”

Bakery products for Eastern European markets will continue to be manufactured at Baker & Baker’s sites in the UK, Germany and Portugal.

The opening of the office in Warsaw comes after a new office started working in Dubai last year.

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Photo: Baker & Baker