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In recent years, numerous food categories have expanded their plant-based offerings – and the bakery sector is no exception. This is not just a fleeting fad; it represents a profound transformation in the way people view and choose food.

By Laurent Thomé, Business Unit Director, Plant-Based Solutions, Puratos

Shoppers are increasingly reaching for plant-based bakery options, driven by a complex interplay of health consciousness, environmental concerns and ethical choices. For bakeries of all sizes, understanding and responding to these purchase drivers will be the key to growing plant-based sales.