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f2m-bbi-06-24-interview-horstmann-landhäuser

“AI will further increase productivity”

With its portfolio of companies, the WP BAKERYGROUP covers every step of the baking process with dedicated
and interconnected equipment. Jürgen Horstmann – owner, Horstmann Group, and Carola Landhäuser –
WP BAKERYGROUP CEO, share the insights of leading a diverse group of companies and looking beyond individual production steps when designing solutions, to a ‘think process’ big-picture that shapes innovation in baking.

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f2m-bbi-06-24-visit-baking center

“Put yourself in customers’ shoes”

The first Lesaffre Baking Center™ was opened 50 years ago, as a place where its specialists could not only put themselves in their customers’ shoes to understand their experiences – from baker to baker, but also roll up their sleeves and bake together to find product and process improvements. Since then, it has become a network of
52 Baking Center™ facilities (and counting), busy baking with manufacturers all over the world, from craft and industrial bakers to baking equipment makers and millers.

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f2m-bbi-06-24-Continuous processes, spirals-Freezer Integration

Reliability is earned

Spiral cooling and freezing systems have an unmatched capability to save space. For process consistency,
they must also ensure even temperature distribution, and an uninterrupted conveying movement for minimum downtimes, while being easy to clean and maintain. Energy efficiency and scalability features are also important checkboxes for a reliable piece of equipment.

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f2m-bbi-06-24-bakeries-Harrybrot_Loetz

“The key to sustainabilityis to think globally”

Sustainability is multi-layered and complicated, partly because it’s difficult to tackle the topic in isolation from other partners in the value chain. Germany’s largest baked goods manufacturer, Harry-Brot GmbH, found this to be true as it has been making strides with CO2 reduction, in-house and along the value chain for years. In this interview, Norbert Lötz, Managing Director of Production and Technology, talks about the challenges and obstacles on the way to sustainable baked goods production.

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f2m-bbi-03-24-turnkey lines-Moulding_line

Mission code name: soft dough biscuits

Inviting with their diverse iterations, biscuits are, nevertheless, a delicate business to master. Following careful preparation, the fragile products are thoroughly inspected so that they may begin their journey to the consumer in great condition, and remain that way until snack time. The competition for attention matches their diversity, which is, at the same time, their unique selling point.

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