Building a green brand
Green branding is a challenge, even for the baking industry. For credible green brand management, bakeries must take comprehensive and holistic measures in all areas of the company.
Green branding is a challenge, even for the baking industry. For credible green brand management, bakeries must take comprehensive and holistic measures in all areas of the company.
Bakers weigh out their raw materials by the shovelful – that may have been true in earlier centuries, but nowadays surveillance authorities and raw materials prices both equally ensure that weighing, monitoring and subsequent analyses accompany the entire production process.
The British Retail Consortium (BRC) published Version 8 of the Global Standard for Food Safety Issues in August 2018 – this version comes into force in February 2019.