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Mission code name: soft dough biscuits

Inviting with their diverse iterations, biscuits are, nevertheless, a delicate business to master. Following careful preparation, the fragile products are thoroughly inspected so that they may begin their journey to the consumer in great condition, and remain that way until snack time. The competition for attention matches their diversity, which is, at the same time, their unique selling point.

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Spotimize AI service debuts at iba.START UP AREA

A new AI image-recognition service is unveiled at iba, which tracks in-store patisserie and bakery shelf performances in real-time. AI specialist MarketLab, in partnership with Puratos, developed Spotimize to help with shelf management, lower waste and improve the customer’s experience. During its current startup phase, the Spotimize service will be available to a limited number of customers in selected countries.

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