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Dawn Foods reveals new global bakery trends 
Variety of homemade fruit pies. Top view table scene over a rust

Dawn Foods unveiled its latest Global Bakery Trends Report and announced its new release, Dawn Exceptional Pak Perfect™ Non-Sticky Glaze at IBIE.

To identify the anticipated trends, Dawn Foods’ Global Market Research & Insights teams have researched the most significant changes in consumer behavior for the past three years, including fielding a global study. The team interviewed more than 3,000 consumers and visited hundreds of bakeries, grocery stores and food service establishments globally to observe how these trends come to life.

The 2023 global trends are:

  1. Technology transformation:Technology has forever changed the consumer eating experience, transforming how we choose, receive and consume food. This trend will only accelerate in the years to come, the research found, with 57% of global consumers planning to order more food online next year.
  2. Experience exploration:Consumers seek foods that not only enhance their nostalgic memories but incorporate fresh and new flavor experiences from other cultures. Dawn’s Trend research shows that 56% of global consumers have tried American baked goods (e.g., chocolate chip cookies and apple pie) and 30% of consumers plan to try traditional African baked goods, for example.
  3. Daily Delights:Tied to the growing importance of mental wellness, consumers are finding ways to bring moments of joy into their daily routine with smaller-sized, high-quality sweet treats. This trend will continue in the years to come: 77% of global consumers will continue eating sweet baked goods regularly, the study found.
  4. Mindfulness Matters:Aware of how their choices affect their personal health, their community and their planet, consumers are looking for authenticity and want to make a positive impact on the world. Considering the environment, 71% of global consumers are willing to pay a premium for sweet baked goods that are made sustainably, Dawn Foods’ research shows.

Photos: Dawn Foods

Carrie Jones-Barber, CEO of Dawn Foods, commented on the new trends: “Our new Global Trends report and donut glaze are the latest examples of Dawn’s commitment to providing industry-leading insights, high-quality products and innovative solutions to our customers.” The study aims to provide a greater understanding of consumer wants and needs.

Pak Perfect Non-Sticky Donut Glaze

Showcased at Dawn Foods’ IBIE booth, the patent-pending glaze technology allows for packaged yeast-raised donuts to stay non-sticky for up to five days. The new glaze has received positive feedback through Dawn’s Sensory Testing (2021).

Roja Ergun, Director of R&D Wet Ingredients, Dawn Foods North America, shared details about the new ingredient: “Dawn’s latest donut innovation provides grocers and manufacturers with a solution that keeps yeast-raised donuts looking great while staying fresh, longer. Our new donut glaze remains intact, non-sticky and greatly reduces waste and assists with the labor needs of bakeries.”

Photo: AdobeStock #377443841