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Digitalization tools take center stage at iba

Robotics, artificial intelligence (AI) and automated order and payment processes will be showcased at iba, part of the show’s digitalization focus. Visitors will be able to discover new opportunities in the iba.DIGITALISATION AREA, supported by AHA 360° and Shop-IQ.

The new focus area aims to provide answers to how traditional business models and practices in the baking and confectionery trade can benefit from digital transformation. The iba.DIGITALISATION AREA is made up of two zones: knowledge and experience. Various companies will be presenting an integrated approach to digitalization for the baking industry, ranging from theory to practice.

Processes and gamification

Visitors will be able to get inspired by new ideas. For instance, sell & pick will be demonstrating how existing digitalization solutions can be linked and semco Service Management Consulting will be explaining how modern branch management works. Aramaz Digital will be highlighting staff recruitment and e-learning systems: “This year we will be focusing on the gamification approach to attracting candidates using innovative video interaction. We will also be presenting digital tools for personal development that are specifically tailored to the requirements of modern bakery businesses,” said Eyüp Aramaz, Managing Director of Aramaz Digital GmbH.

‘Branches of the Future’

For hands-on experiences, “Branches of the Future” will be set up, a bread house shop designed by shop fitter AHA360° and digitalized by technology company Shop-IQ: “We provide insight into how freshness can be produced using a system. The process management system optimizes bakery branches. The digital solution automates baking plans, controls ovens and monitors product freshness to reduce the burden on sales staff and make processes more efficient. We offer solutions that increase efficiency and boost returns, sales and growth,” said David Holzwarth, member of the Management Board of Shop-IQ. Visitors will be able to find out about current opportunities, delve into practical aspects and discover more about how technologies are changing sales of baked goods. The priority here is to demonstrate how digital pricing, temperature monitoring or apps for processing orders and payments can be employed efficiently and expertly in day-to-day business.

Other exhibitors in the ‘Branches of the Future’ area include FFS Fresh Food Services, a specialist wholesaler of food in the out-of-house market and Konzeptlounge, a partner for high-speed ovens and food concepts.

Photo: GHM