In collaboration with major French players in the industrial bakery industry, the MEDEF International confederation has developed a 3D application called ‘Virtual Modern Bakery’. The tool offers an immersive experience, allowing users to discover the latest equipment and services from a network of French providers.

The user has access to a complete production line through smartphones, tablets or computers, in the form of a 360° virtual tour. The app is designed as an online, multilingual customer experience. Solutions include equipment for industrial and semi-industrial operations, by type of process: storing, dosing ingredients, kneading, baking, packaging and office design.

The 12 companies that took part in the project were: Mecatherm, VMI Mixers, Shick Esteve (Rians), BFR Systems, Bongard, CFIA, Clauger, Eurogerm, Hopi Consulting, JAC, Panem International, and Sorema. MEDEF is the first private French network for the promotion of French companies in emerging and developing markets.