McDonald’s second-quarter sales declined worldwide, a first for the QSR chain since 2020. Cautious spending was the cause behind it, with consumers showing a tendency to avoid higher-priced items on the menu, including its signature Big Mac, Reuters reports. Big Macs new in price by 21% since 2019. The market recovery in China was slower than expected and the Middle-East conflict also contributed to lower performance in the area, the news agency highlights.

The prices were raised due to price increases in materials, workforce and paper.

US same-store sales fell almost 1% from April to June. At the end of June, the chain launched a USD 5 meal promotion in the US, in response to similar deals by competing chains such as Burger King and Wendy’s.

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