In partnership with Nintendo, Mondelez releases limited-edition cookies inspired by the world of Super Mario™. The limited-edition OREO x Super Mario cookies feature 16 unique embossments including Super Mario characters and power-ups, such as Mario and Luigi, a Super Star, and enemies like a Goomba and Bowser Jr. Packs are randomly filled. The playful campaign invites consumers to take part in a game that requires specific OREO cookies to help Mario in his adventure to save the Mushroom Kingdom.
“OREO is always looking to bring new offerings to our fans and we are thrilled to unveil this super partnership with the iconic Super Mario franchise,” said Vishnu Nair, Senior Brand Manager at OREO. “There are so many playful synergies between OREO and Super Mario, it was a no-brainer for us to team up to connect fans of all ages through this delightfully playful cookie collaboration.”
“We hope to unite cookie lovers and Super Mario enthusiasts alike with this playful mission, inspired by a storyline that fans know all too well,” added Nair. “We may even reveal a surprise as a thank you to those who successfully defeat Bowser and save the kingdom… Fans will have to wait and see!”
Available for pre-sale at OREO.com/SuperMario, the OREO x Super Mario cookies will begin rolling out at retailers nationwide starting Monday, July 10, and available for a limited time only.
Photo: Mondelez International