France’s Federation of Bakery Entrepreneurs (FEB) revealed a new visual identity at SIRHA Europain, including a new motto: ‘Bakery Entrepreneurs!’

“In order to better respond to current communication codes and optimize the visibility of the Bakery-Viennoiserie-Pastry trend, particularly on social networks, the FEB wanted to evolve its logo and its signature to symbolize the resolutely modern and entrepreneurial spirit of its members,” the association explained.

The blue, white and red symbolize ‘made in France’, while a graphic variation reflects the diversity of the market sectors, highlighting Viennoiserie and Patisserie.

Photo: FEB