Bimbo Ventures, the venture capital arm of Grupo Bimbo, made a minority investment in Olyra Foods, a producer of organic and nutritional breakfast biscuits made with stone-milled ancient Greek grains. The funding will help Olyra Foods further expand its presence in retail and online marketplaces. Olyra biscuits are available online as well as in over 5,000 retail locations in the US.
Olyra debuted with its line of crunchy breakfast biscuits in unique flavors like Hazelnut Carob, Cinnamon Tahini and Fig Anise. The brand has since expanded its offerings to include sandwich breakfast biscuits in Double Chocolate, Hazelnut Cocoa and Greek Yogurt Blueberry, and most recently introduced filled breakfast biscuits in Peanut Butter, Almond Butter and Double Chocolate.
Launched in 2017, Olyra’s founder and CEO Yannis Varellas sought to offer the first nutritious and delicious breakfast biscuit. Inspired by his family’s grain mill in Thrace, Greece, Varellas connected with local farmers to produce the biscuits using ancient grains, including barley, oat, spelt and lupine. All biscuits are organic, non-GMO and made with natural ingredients. The company also promotes its products’ nutritional profiles with 4g fiber, 5g protein and only 6g sugar per serving.
“These past few years have been exciting as we’ve worked toward offering consumers new nutritional breakfast options,” said Yannis Varellas, Founder and CEO of Olyra Foods. “We are looking forward to working with Bimbo Ventures as we continue our growth and expansion into the market.”
“Olyra, in a very authentic way, has tapped into a consumer need for more nutritious and delicious breakfast solutions,” said Constantino Matouk, VP of Bimbo Ventures. “We are excited to work with them to help grow the business and expand the availability of Olyra’s products to more consumers.”
Photo: Olyra Foods social media