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Puratos introduces bakeable boba Smoobees

Puratos US introduces Smoobees, soft and chewy fruit boba as an alternative to traditional fillings. Smoobees maintain their shape and soft texture during mixing, baking, and freezing, providing a consistent infusion of flavor. Inspired by the molecular gastronomy technique of capturing flavors in spheres, Smoobees offer a better-for-you alternative to fruit bits, often comprised of sugars and starches coated with fruit dye. These spheres eliminate the need for injection equipment or frozen fruit storage, making them the perfect ingredient for creating fun and memorable desserts and beverages.

They are also shelf-stable, plant-based, gluten-free, and free from artificial flavors and colors. Smoobees come in a variety of flavors, including strawberry, blueberry, lemon, coffee and caramel. Their size is roughly the size that of pomegranate seeds.

“Perfect for large-scale bakery operations, these innovative spheres infuse real fruit goodness into every creation. From muffins to cheesecakes, Smoobees bring convenience and excitement to production lines. Smoobees’ shelf-stable, plant-based, and gluten-free nature aligns with modern consumer preferences,” Puratos explains.

“Just as Puratos was founded on disruptive innovation in the bakery category, Smoobees were developed to be a bold game changer for the inclusions market,” said Jessica Blondeel, Product Director Sweet Goods at Puratos. “From discussions with thousands of retailers and bakers, we know that peace of mind and differentiation are key. At the same time, consumers want a surprising and fun eating experience. With Smoobees, we bring that convenience and excitement to the whole sweet baked goods category.”

Photo: Puratos US